Berkshire Hathaway Inc., with a market capitalization of $370.65 billion, is the largest company in the Insurance sector. It has shown strong growth relative to its peers, with a three-year annualized change of 15.81% in its operating profit margin, compared to the sector average of 13.67%. The company has outperformed the S.&P. 500 over the last 52 weeks, gaining 27.04%.
More than ever, Mr. Buffett is promoting the Berkshire Hathaway brand instead of himself, the billionaire investor. In a marked shift in marketing strategy, he is pushing the relatively unknown name of his holding company to attract customers to his numerous businesses.
“This is really an effort to make the brand as recognizable as Buffett himself,” said Greggory Warren, an analyst at Morningstar Research.
When people are making the decision of the magnitude of buying a house, it’s the biggest decision a great many families will ever make,” Mr. Buffett is quoted as saying. “They want to know who they’re working with, and we think that the Berkshire Hathaway name will be reassuring to many of those people.”and to replace him longer term.”